Check out the Veloster Hotrod!
Hyundai Motor Co. said it plans to unveil a special “tuner” version of its Veloster three-door coupe during the Specialty Equipment Market Association (SEMA) show that runs from Nov. 1 through Nov. 4 in Las Vegas.
The Korean car maker tapped aftermarket parts supplier ARK Performance Inc. to modify a Veloster in the style of a high performance rally car. The special Veloster has a bright green and flat gray paint scheme designed to appeal to youthful hot-rodders and car hobbyists who specialize in souping up compact imported vehicles.
Displaying the Veloster at the SEMA show is part of a broad program at Hyundai to attract a wider audience and build a better reputation among car enthusiasts who crave quick acceleration and sharp handling. Upgrades to the show car include a turbocharger that boosts the engine to 210 horsepower and numerous new suspension and exhaust-system parts.
The ARK Veloster shows what ambitions owners can do to their cars with off-the-shelf parts while also hinting at possible specialty models Hyundai could offer in the future.
“Our ARK Performance Veloster will bridge the realm between an affordable sports car and an extreme motor sports vehicle,” said Ted Lee, owner of ARK Performance Inc, which is a longtime supplier of aftermarket parts for Hyundai vehicles.
Read more: http://blogs.wsj.com/drivers-seat/2011/10/02/hyundai-courts-performance-crowd-with-veloster-hotrod/
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